By Kishan Patel & Barath Tej – Amazon Sellers, Writers, and Founders of the #FromIceToIncome Blog
👋 Picking Up From Where We Left Off…
In our last post, we shared our journey — how we went from £500 and an idea to building our Amazon business from scratch.
If you’re still following along, welcome back 👊
And if you’re new here — buckle up. This blog is where we get real about what it takes to launch your brand on Amazon.
Today, we’re answering questions we often get from new sellers:
✅ What exactly is Amazon as a business platform?
✅ Which countries does Amazon operate in?
✅ What is the difference between FBA and FBM?
Let’s break it all down.
🛒 What Is Amazon (Beyond a Shopping Site)?
To customers, Amazon is a one-stop shop for everything.
But for sellers?
Amazon is a global e-commerce platform that lets everyday people build real brands and businesses.
The best part? You don’t need to build a website, drive traffic, or worry about payment processors.
Amazon does that for you.
You focus on:
- Finding a great product
- Creating a killer listing
- Managing your orders (or letting Amazon do it)
🌍 Where Does Amazon Operate?
As of 2025, Amazon sells in 20+ countries, giving sellers global reach.
Top Amazon Marketplaces:
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🇩🇪 Germany
- 🇫🇷 France
- 🇯🇵 Japan
- 🇮🇳 India
- 🇨🇦 Canada
- 🇦🇺 Australia
- 🇮🇹 Italy
- 🇲🇽 Mexico
- 🇧🇷 Brazil
- 🇸🇦 Saudi Arabia
- 🇸🇬 Singapore
- 🇦🇪 UAE
…and more.
You can launch in your home country and expand globally later — we did just that.
📦 What is FBA vs. FBM?
When it comes to fulfilling orders, Amazon gives you two powerful choices:
🔶 Fulfilment by Amazon (FBA)
This is where Amazon does the heavy lifting. You ship your products to their warehouse, and they handle the storage, packing, shipping, and customer service.
✅ Pros:
- Amazon Prime eligibility
- Fast delivery = better rankings
- Amazon handles returns & customer support
❌ Cons:
- Higher fees (storage, fulfillment, returns)
- Less control over branding
- Strict inventory limits during peak times
🔷 Fulfilment by Merchant (FBM)
With FBM, you take care of fulfilment — either on your own or through a 3PL (third-party logistics partner).
✅ Pros:
- Lower fees
- More control over packaging & customer experience
- Easier to bundle/customise
❌ Cons:
- Slower shipping = fewer Prime sales
- You deal with customer service & returns
- Harder to win the Buy Box if you’re not competitive on price/delivery
💬 So Which One Do We Use?
When we started, we used FBA — it was hands-off, scalable, and got us selling fast.
But as we grew, we mixed in FBM to test products, reduce fees, and stay agile.
⚡ Tip: You don’t have to choose one forever. Many top sellers use both models depending on the product, margin, and volume.
🧭 What’s Next?
In our next blog, we’ll show you:
- How to find a product that actually sells
- Tools we use (yes, the exact ones)
- What mistakes to avoid when launching your first item
Stay tuned — we’re just getting warmed up 🔥
Let’s build. Let’s dominate. Let’s rise.
— Kishan Patel & Barath Tej
